6 Steps to Improving Your E-Commerce Holiday Sales

Is process friction impacting returns on your holiday marketing campaigns? Six simple steps can help address it quickly while working with your existing programs.

Cross-channel retailers are making good progress toward integrated messaging across multiple channels. As a result, their products, offers and campaigns are increasingly linked across media. In order to achieve the best returns from your existing marketing investments, fulfillment strategies must not be treated as a stand-alone effort. The purpose of a website is to facilitate transactions, provide a good customer experience and ultimately build loyalty.