How Retailers Can Use Guided Selling to Drive Holiday Sales

Taking this a step further, make sure you're tracking the data and preferences that customers are providing to build and refine customer profiles that can be used across all channels to create a seamless personalized experience. Additionally, integrating the online and in-store experience gives customers a consistent experience and reinforces your brand as a leader in the space, making you top of mind for future purchases. Giving customers expert advice will also gain trust and create brand advocates that will return again and again to enjoy the quality of service that your brand offers.