How Retailers Can Use Guided Selling to Drive Holiday Sales

Every year, retail employees are tasked with learning and selling seasonal items along with brand staples to provide the best experience possible for consumers. Believe it or not, customer service will be the defining key to sales this holiday season.

One crucial element of customer service is trust. If a consumer doesn't trust a brand and its products, they're unlikely to make a purchase. It's critical for sales associates and brands to present shoppers with knowledgeable insights that aid in the purchasing process to earn trust. A recent report from Accenture focusing on the top areas for improving sales effectiveness identified just how important trust is.