Improve Holiday Response Rates With Accurate Data Quality

Next, run your contact data through back-office cleansing software before any large campaign. These tools standardize information, eliminating abbreviations and misspellings. While this process won't correct all errors, it will correct a good deal of information and automatically increase your reach to your target audience. This cleanse can work for many types of contact data, so don't be afraid to try to clean up email addresses as well.