Improve Holiday Response Rates With Accurate Data Quality

How can retailers quickly fix their data during the busy holiday shopping season? First, stress the importance of collecting accurate contact data to your staff. Let them know how inaccurate information influences the success of marketing campaigns. Furthermore, look at creating measureable metrics to incentivize your staff to collect information more accurately. It's important to get the right contact information to enable communication not just throughout the holiday season, but year-round.