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Retailers everywhere are looking to reach prospects and customers to ensure their products end up under the tree this year. There are many different philosophies on how to achieve this goal, but one consistent requirement is accurate contact data. A recent Experian QAS survey found that 99 percent of respondents waste budget on inaccurate contact data, hurting operational efficiency and communication effectiveness, especially during the holiday rush.
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- Companies:
- QAS, an Experian Co.
- People:
- Beatriz Santin
Beatriz Santin
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