The Impact of the Customer Complaining Paradox on a Company's Bottom Line

3. Redesign invoices. Clear and simple instructions about what to do if there's a problem should appear prominently on the first page of the invoice. Otherwise, direct customers to a specific attachment.

4. Send follow-ups. Just as waiters check on diners shortly after serving their meal, check in with your customers shortly after their orders arrive to see if everything was to their satisfaction and offer them an easy way to communicate with you if not.