The Impact of the Customer Complaining Paradox on a Company's Bottom Line

Consumer behavior is hugely impacted by complaining psychology. When customers
are dissatisfied with certain products and have the urge to complain, a staggering 95 percent fail to do so. Why? Because they fear the complaining process will require too much time and effort to be worth their while. However, the same people will then spend considerable amounts of time and effort relaying their complaint to friends and acquaintances.