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* 14 percent compose their navigation bars with HTML text rather than images;
* 3 percent use HTML call-to-action buttons rather than images in their e-mails;
* 88 percent include a “click to view” link in their preheader text;
* 63 percent include whitelisting instructions in their preheader text;
* 21 percent of the e-mails displayed meaningful snippet text;
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- Companies:
- Direct Marketing Association
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