Ikea Mocks Apple in New Catalog Ad

By Melissa Campanelli

What's your take on this news? Is the trend of traditional photography taking a backseat to 3-D technology disconcerting, or is it merely a highly evolved way of creating detailed product images. Let us know your thoughts by posting a comment below.

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.