Ikea Mocks Apple in New Catalog Ad

The campaign will run in Singapore and Malaysia via newspaper, outdoor, radio and cinema ads, as well as an animated microsite.

That's not the only recent news from Ikea, however.

In a June 24 post from the CG Society, an organization for digital artists, Ikea admits to using 3-D technology to create digital models of 75 percent of the product images in its catalog. According to the post, using 3-D rendering is less expensive and logistically easier than trying to ship items from all over the world to be photographed. It also allows for more flexibility. For example, if an item is changed, it can simply be digitally tweaked rather than re-shot.