Ikea Mocks Apple in New Catalog Ad

It also quotes a press release in which BBH Creative Director Tinus Strydom raves, "To be given the opportunity to launch such an innovative content delivery system is a once in a career opportunity."

Furthermore, the ad quotes regional Ikea Marketing Manager Yeong Tze Kuen: "Like we say in the campaign, at Ikea we feel that technology that is this life-enhancing should be in the hands of everyone. We invite you to download one from your mailbox. The one you open with a key. Or you can upload yourself to the Ikea store and find one there."