Ikea Mocks Apple in New Catalog Ad

It's back-to-school season, which means another article about Ikea's fall catalog. Since the Swedish furniture retailer's catalog was first introduced in 1951, consumers have eagerly awaited the beautifully designed book/catalog, showcasing the brand's unique and well-designed products.

And that's a lot of consumers. According to Ikea's website, the company prints around 200 million copies of its catalog every year in 27 languages for 38 countries. That's more than twice the number of bibles produced in a given year.