If you’re in PCI pain, here’s how you can get some relief.

By Reported Donna Loyle

Moreover, if you can’t or won’t comply with the regulations, the acquirer may stop servicing your business, or it will institute a higher reserve in order to cover your acquirer’s fines and penalties. “The liability can be overwhelming,” Botelle says.

Paul Garcia, vice president of risk management at First National Merchant Solutions, an Omaha, Neb.-based acquiring bank, says the biggest reason to comply is to protect your company’s reputation. “Consumer confidence is shaky, given the recent news of so many [data-security] breaches,” he explains. “Your brand image is on the line if vulnerabilities in your data-security systems are uncovered.”