E-mail List Testing: Tactics to Try

They use the same creative as in the e-mail campaign noted above, but this time they generate a 3-percent response rate and a click-to-conversion rate of 5 percent. They generate 15 orders, $1,200 in sales and pay $1,500 to get them.

While this still doesn’t meet their initial goals, if they negotiate the CPM down to $100, it would be a successful continuation.