E-mail List Testing: Tactics to Try

Let’s look at some ways Company A can make use of new e-mail strategies to generate sales at an acceptable cost per customer.

Direct-response, Opt-in E-mail Files

Direct-response, opt-in e-mail files (that is, actual buyers’ or subscribers’ e-mail addresses) are starting to come to market. This is a key development, because the e-mail industry finally is beginning to evolve toward the proven direct mail model featuring traditional recency, frequency and monetary information along with testing opportunities.