E-mail List Testing: Tactics to Try

That said, you can get e-mail prospecting to work. To help explain, I’ll examine one hypothetical case study:

Company A is an outdoor-apparel cataloger with a well-designed Web site and a great deal of Internet experience, mainly in affiliate programs and cost-per-click search engines. It has an average online order of $80, and it needs a break-even gross cost per customer to continue with a program.