E-mail List Testing: Tactics to Try

Nearly every catalog company I’ve spoken with says, “Opt-in e-mail just doesn’t work for catalogers.” And to be sure, kicking off a strong opt-in e-mail program can be a tough job. But the tips and trends listed above may prove that e-mail still can have a place in your online marketing mix.

Tim Neeld is an account manager at Peterborough, NH-based Millard Group, one of the nation’s leading providers in the direct response industry. He can be reached at (888) 238-2464, ext. 2353, or by e-mail: tneeld@millard.com.