E-mail List Testing: Tactics to Try
If you believe prospecting via e-mail isn’t cost-effective, think again.
Our hypothetical Company A supplies its best Internet buyers to Modeling Company X. They take 10,000 names from the top segment at a $175 CPM. The click-through rate is 2.5 percent, and the click-to-conversion rate is 5 percent. The cataloger generates 13 orders with total sales of $1,040, and has a list cost of $1,750.
- Companies:
- Millard Group Inc.
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