Check it Out: E-Commerce Gets Real With Virtual Fitting Room
If web 2.0 mashed up with social networks and user-generated content, augmented reality would be the result.
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Thorin McGee
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Is it better than the real thing? No, not yet. I'm a big guy who never knows if click-ordered clothes are going to fit, and ideally I'd like a virtual fitting room to clear up that question. But Fashionista does give you a better, photo-realistic idea of how an item will look in the wild. In that sense, it takes several steps toward overcoming the barriers to selling personal gear to fickle customers without the benefit of retail locations.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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