Check it Out: E-Commerce Gets Real With Virtual Fitting Room
If web 2.0 mashed up with social networks and user-generated content, augmented reality would be the result.
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Thorin McGee
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The clothes don't actually slip over your on-screen body. Instead, they lay against you like some superfuturistic paper doll. It's akin to grabbing an outfit in a store and holding it up in the mirror. The printout tells the app, through your webcam, where and at what distance the clothes should appear. If you like the look, reach for the thumbs-up and it's added to your wish list; if you don't, give it a thumbs-down. You can even take a picture to instantly share on Facebook to see what your friends think.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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