Check it Out: E-Commerce Gets Real With Virtual Fitting Room
If web 2.0 mashed up with social networks and user-generated content, augmented reality would be the result.
The Emperor Has Virtual Clothes
Another example is San Francisco-based online clothing retailer Tobi.com. It's adding motion-activated virtual fitting rooms to its website. Just turn on your webcam, print out a paper with a barcode, stand back and hold the sheet against your body. You appear on-screen in your room surrounded by icons and a menu bar of clothes. Wave a hand so it passes through the controls and you can cycle through styles or grab one to try on.
- Places:
- San Francisco
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