![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
2. Lifestyle merchandising: The best to way sell home products is to show them in peoples’ homes, Connolly said. Williams-Sonoma goes to great lengths to make that possible. It scouts out and rents homes in markets as far away as Mexico and Canada, then transforms those homes — e.g., paints walls, replaces furniture — into the perfect canvases for its catalog photo shoots. "It's like making movies," said Connolly. While Williams-Sonoma does have the ability to use CGI technology that can digitally put products into photos/rooms, it doesn't plan on abandoning its on-site photo shoots. It's who we are as a brand, Connolly said.
0 Comments
View Comments
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/11/Joe-Keenan-headshot-1.jpg&w=51&h=51&c=true)
Related Content
Comments