Identifying Williams-Sonoma's X Factor

By Joe Keenan

Home furnishings and housewares retailer Williams-Sonoma is enjoying profitable growth in a competitive marketplace. What's its secret? Pat Connolly, chief strategy and business development officer for the San Francisco-based company, provided some insight into that question for the audience at NEMOA's directXchange Fall Conference in Groton, Conn. yesterday. Specifically, Connolly outlined six beliefs that Williams-Sonoma holds as integral to its success.

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Companies:
West Elm
Williams-Sonoma

Places:
Asia
California
Canada
Groton, Conn.
Haiti
India
Mexico
Nicaragua
North Carolina
Philippines
San Francisco
Texas
United States

Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.