How to Audit Your Service Bureau

6. Create decoys in your housefile. Enter a unique name (i.e., a fictitious name) as a buyer, and upgrade that buyer’s status on occasion by showing repeat purchases for it. Such decoys can be checked against the service bureau’s output to ensure its RFM matches the RFM you’ve created for the fictitious name. Monitoring the decoy, you’ll also know when/if a catalog mailed.