How to Audit Your Service Bureau
Identify and fix potential problems before your next mailing.
4. Be sure names on the do-not-mail file aren’t being mailed. This isn’t always easy, because there will be exceptions where the service bureau has rolled up transactional data on duplicates. This will cause the record to have a higher RFM status than what you show on your system for that same record.
- Companies:
- Lett Direct Inc.
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