How to Audit Your Service Bureau
Identify and fix potential problems before your next mailing.
2. Pull sample records off your internal system, and ask your service bureau to do a search to make sure the right customers are on the output file. At the same time, be certain there aren’t customer records on the output file that shouldn’t be there.
3. Look up every customer in your system from your ink-jet samples to be sure each record falls into its proper recency, frequency and monetary (RFM) cell.
- Companies:
- Lett Direct Inc.
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