How to Audit Your Service Bureau
Identify and fix potential problems before your next mailing.
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One of the main reasons catalogers use service bureaus is to identify and fix such problems, and to get their files in good condition for mailing.
You face many challenges when auditing your service bureau. Let’s say the size of your buyer file in July was 480,000 compared with a file size of 400,000 a year ago. Is this correct? Would you know if you were missing 10,000 or 15,000 buyers?
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- Companies:
- Lett Direct Inc.
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