How to Audit Your Service Bureau
Identify and fix potential problems before your next mailing.
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Conclusion
Several of these audit steps require access to your mainframe and should be done by someone in your company. Other steps (e.g., verifying buyer counts) can be done by a circulation consultant.
Getting catalogs to the right people is critical to your success. By auditing your file and the merge/purge process, you’ll be able to help prevent buyers from slipping through the cracks.
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