How to Audit Your Service Bureau
Identify and fix potential problems before your next mailing.
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Your service bureau plays an important role in your company’s operations. But dealing with it effectively requires a great deal of trust.
No doubt you wonder, for example, if your service bureau selected appropriate names, or if a high percentage of duplicate names were found. Files sent from a catalog company to a service bureau never are completely clean. For instance, there may be duplicates, NCOA changes may not have been applied back to the housefile, or some records may contain invalid addresses.
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- Companies:
- Lett Direct Inc.
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