Ideas for Small or Start-up Catalogers (1,131 words)

Idea #5—Add Another Mailing to Your Best Customers

Unless you're already mailing at least eight or nine times a year to your best customers, add another mailing during your most productive season. Even if it's only a re-mail with a cover change, you may spin off enough profit to fund more prospecting, or allow that profit to drop to the bottom line. Don't mail everyone—just those who can produce an acceptable profit percentage.