Ideas for Small or Start-up Catalogers (1,131 words)

•Know from where your demand is coming. Look at your merchandise results not only by dollars, but almost more importantly, by units. This analysis represents the things your customers are most interested in (i.e., your response rate). Let this guide new product offerings, category growth, etc.

•Watch your top items and make sure they continue to improve. If you see a decline, fix it before it's a problem or start working on a replacement.