Ideas for Small or Start-up Catalogers (1,131 words)

At a minimum, do the following:

•Perform a square inch analysis by season. Start with the gross margin dollars of each item, and then subtract its pro-rata portion (based on the space it took in the catalog) of the printing, paper and postage costs for that mailing or group of mailings. Slice this information by page, category, price point, etc. This will tell you not only which items are profitable but which are your best categories, pages, price points, etc.