Ideas for Small or Start-up Catalogers (1,131 words)

•Send an e-mail following their orders, asking them to opt-in for e-mail specials, sales, discounts, etc.

•Promote the list with an offer.

Idea #2—Analyze Your Merchandise Performance

Effective merchandise analysis can dramatically impact your product assortment and your ability to grow your business. You must know which categories and individual products are profitable and where your potential for success is highest. In the developmental stages of growing a catalog, you must know where to take your offer to get the best results (a combination of demand and dollars). This can mean the difference between struggling to break even and being profitable.