Ideas for Small or Start-up Catalogers (1,131 words)

Idea #1—Capture E-mail Addresses

This may sound rudimentary, but there are many catalogs that still don't have e-mail addresses for very many of their customers. For effective outbound e-mail campaigns, you'll need a good number of valid addresses. I recommend to my clients a three-step process:

•Capture the address during order taking by asking for customers' e-mail addresses to notify them when their packages have shipped or if you have questions about their orders. You'll get a much higher capture rate by labeling it as a customer service.