Ideas for Small or Start-up Catalogers (1,131 words)

Idea #6—Put a Communication in Your Outbound Packages

The most exciting time in which you contact your customers is when they open their catalog packages. Most of us who order by mail love the moment when the UPS driver arrives, or when we come home from work and see that brown box on the doorstep. Take advantage of this moment by talking to your customers when they are happiest. At a minimum, give them another catalog, sale insert or order form. But why not put a nice note inside telling them how much you appreciate their business? Welcome new customers to your business and say "Thanks!" Even inserting third-party offers can be beneficial if they're relevant to your customers.