Prospecting: Ice.com Credits Facebook Credits for New Facebook Fans, Customers

Once they did that, they were led to the offer coupon, which was applied to their shopping session. Upon order confirmation, users received an Ifeelgoods call to action to "receive your FREE Facebook Credits," which led to Ifeelgoods' Facebook page where the credits could be redeemed.

"Not only did this campaign allow Ice.com to generate over 25,000 new fans at a record-low cost of acquisition, the new customers that this campaign generated helped make this one of our most successful social media campaigns to date," says Dave Haber, vice president of marketing communications and social media for Ice.com.