Check it Out: An Entertaining Union

Time will tell, but right now I'd lean to the former. Consumers are increasingly looking for interaction with retailers via new technologies such as mobile apps, Facebook stores, product reviews, online videos and so on. This interaction — when and in what channel it's occurring — is being decided upon by consumers, not retailers. It may be a good idea for retailers to polish up their television skills, as they may be spending a lot more time in front of the camera going forward.