Check it Out: An Entertaining Union

Technologies like augmented reality, behavioral retargeting and F-commerce, to name just a few, are constantly evolving the e-commerce industry. While the success of some technologies is still up for debate (e.g., will Facebook be the next big online marketplace or simply a place to interact with friends?), video has proven its value to retailers time and again. Video helps to reduce product returns and cart abandonment rates, while improving search rankings and conversion rates.