Editor's Note: I'm Here to Serve
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In This Month's Issue
I'm very excited about the content inside this month's issue. Check out the cover story on Meijer; Joe Keenan delves into how the Midwestern general merchandise discount chain has successfully integrated the web into its previously retail-heavy marketing approach.
In particular, learn how e-commerce has helped Meijer increase sales and traffic to Meijer's 190 "supercenters" throughout its five-state footprint of Michigan, Ohio, Indiana, Illinois and Kentucky.
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Melissa Campanelli
Author's page
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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