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But is that scope really as wide as Blue Marble thinks it is? Remember the comScore stat that said 39 percent of consumers scan QR codes in retail stores? Companies have been putting billboards on rooftops and similar places near airports for years. This is a great idea for physical billboards, but for QR codes … not so much. After all, these billboards are near where airplanes take off and land. Cell phones and other electronic devices must be turned off during takeoff and landing. Therefore, putting QR codes in locations like these makes little sense because the codes won’t be able to be scanned, which is the whole point.
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- Companies:
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- Austin, Texas
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Meredith Cunningham
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