Hungry for Content

By Russ Somers

Video is the world's most powerful content, offering the best return on investment of any content on the web. As video use continues to proliferate online, retailers need to ask the question: Are we positioned to keep up in a world that requires creating video at web (BIG) scale?

Russ Somers is the vice president of marketing at Invodo, a company that helps online retailers sell more through the power of video.