Online Video: Hungry for Content

Good Uses of Instagram and Vine
We're seeing retailers use Vine and Instagram in creative ways, such as spreading word about a new sales promotion, giving a sneak peak at a new selection of apparel or launching contests. Some of the clips include creative stop-motion or animations. These are all great uses of the short-form video format. They may even add a coolness factor to your brand. Use them to complement longer-form video content that helps shoppers at other stages of the customer journey.