Online Video: Hungry for Content

On your own site, for example, offer full product videos that are as informative as possible so that consumers feel more confident in a potential purchase and are less likely to return an item. On social sites, your videos will be more effective if they're shorter, entertaining – even funny if that fits with your brand – and easily shareable to create buzz amongst consumers. They should also have a clear call to action related to the content, which should drive those viewers back to your site.