Online Video: Hungry for Content

There are two major takeaways for retailers: First, it further underscores that the web is becoming a video medium. Static images and text are no longer enough. The transition to a web dominated by video content, where video drives the consumer experience, is well underway. It's going to take a massive amount of video content for retailers to take advantage of the online video wave. Some of that video will be professionally produced, some will be user generated and some will come from sources we haven't yet discovered.