Online Video: Hungry for Content

Instagram, Facebook's insanely popular photo-sharing app, introduced video capability in June to compete with the rise of Vine's bite-sized videos. Within 24 hours, Instagram's 130 million users uploaded over 5 million videos.

The explosion of snackable video and fierce competition between Instagram and Vine to "own the video tweet" has many retailers wondering how they can use these platforms to increase social engagement with consumers.