Humanize the Shopping Experience

He used the example of his own company’s recent launch of a catalog selling complete cooked meals, and noted that it’s meant to be a solution for busy people for whom”dinner is a daily problem to be solved.” He noted that 83 percent of all consumer purchases are made by women.”How can you make her life easier? How can you make it better? Create space in her life by saving her time. If you steal her time, you are toast.”