Humanize the Shopping Experience

Be a solutions provider.”Our lives are full, we’re deluged by media,” Simon said. “As marketers, we have to figure out how to reach consumers, and think of ourselves as solutions providers.” He said traditionally, business-to-business (b-to-b) marketers have positioned themselves as solution providers, while consumer marketers have been more straightforward product sellers. But he advised that consumer mailers follow the lead of b-to-b marketers.