Humanize the Shopping Experience

If you sell a commodity, turn it into a brand. “We leveraged the regional quality of the beef we sell -- premium, grain-fed Midwestern beef in the heart of beef country USA in Omaha,” Simon said. The company adds value by incorporating a natural beef aging process that he said few beef manufacturers do, and then Omaha Steaks flash-freezes it at the peak of flavor.”This way,” he said, “we turn a potential negative [freezing meat] into a positive. And we bundle it with award-winning service, which lets the customer know she’ll have a great experience.”