Prospecting: HSN Bets on QR Codes for New Customer Acquisition

The four-day promotion was a test. HSN is analyzing the number of scans, sales conversions and conversational feedback to decide whether to incorporate QR codes into future events. The retailer, however, used the technology in a print campaign earlier this year. Although the number of scans was relatively modest, 86 percent of those who scanned a QR code and subsequently made a purchase were first-time buyers. Perhaps the potential of QR codes is in new customer acquisition.